Branding & packaging
Bloom Ritual
A calm, confident identity and packaging system for a plant-based skincare startup heading into retail.
- Client
- Bloom Ritual Skincare
- Services
- Brand strategy, Visual identity, Packaging, Launch content
- Year
- 2025
- Timeline
- 6 weeks
The challenge
Bloom Ritual's formulas were excellent, but their homemade labels made them look like a craft-fair side project. With a retail deal on the table, they needed packaging that could hold its own next to established brands without losing the warmth their early fans loved.
What we did
We built the brand around one simple idea: skincare as a small daily ritual, not a twelve-step chore. That led to a quiet, natural palette, soft rounded type and a botanical mark that still works on something as small as a lip balm lid.
The packaging system runs on a single grid across every product, so new items can be added in an afternoon. We also art-directed the launch shoot, so the brand looks consistent from the shelf to the feed.
What we delivered
- Brand strategy
- Logo and botanical mark
- Packaging system for 9 products
- Launch photography direction
The results
- Wholesale orders in the first quarter
- 3x
- Products packaged in one system
- 9
- To sell out the first retail run
- 48h
Fast, funny and frighteningly good at what they do. Our first packaging run sold out before we could restock.
Next project
Next project
Bluebird Roasters
From coffee cart to coffee brand: bold packaging and an online shop for a small-batch roaster.
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