Bluebird RoastersCase study

The challenge

Bluebird had a loyal line at their cart every morning, but online they were invisible. Their beans went out in plain brown pouches with a sticker, and their website was a single page with an email address on it.

What we did

We gave Bluebird a signature color they could own: a deep, confident blue that stands out on any shelf. A simple bird mark and hand-drawn flavor notes make every roast easy to recognise and fun to collect.

Then we built an online shop with a coffee subscription at its heart, so regulars can keep their favorite beans coming without thinking about it.

What we delivered

• Logo refresh and color system
• Packaging for 6 roasts
• Custom online shop
• Subscription launch campaign