Website & product design

Kaleido

A colorful new website and product look for a design collaboration app that needed to stand out in a crowded market.

Client: Kaleido
Services: Brand refresh, Website design, Development, Product UI
Year: 2024
Timeline: 10 weeks

The challenge

Kaleido's app was loved by the people who used it, but its website looked like every other software site: blue gradients, vague promises and stock photos. Visitors weren't sticking around long enough to understand what made it special.

What we did

We leaned into the name. A bold, faceted logo and a bright color system now carry from the website into the product itself, so the whole experience feels like one brand from the very first click.

The new website shows the product in action within the first scroll, using short interactive demos instead of long paragraphs. Every page ends with one clear next step.

What we delivered

Logo and color system
12-page marketing website
Interactive product demos
Product UI style guide

The results

Demo requests in the first month: +40%
Fewer visitors leaving after one page: -35%
Average page load time: 1.2s

Huzzah gave us a website that finally sounds like us. Demo requests jumped 40% in the first month.

Priya Nair, Head of Marketing, Kaleido

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See the case study

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