Launch campaign
Fizzy Fern
A playful launch campaign that took a new botanical soda from unknown to sold out in its first summer.
- Client
- Fizzy Fern Botanical Soda
- Services
- Campaign concept, Art direction, Short-form video, Paid social
- Year
- 2024
- Timeline
- 5 weeks
The challenge
Fizzy Fern had a great-tasting drink, a tiny budget and a summer launch date that wasn't moving. They needed people to notice, try and share a brand nobody had heard of yet.
What we did
We built the campaign around the can itself: soft pastel worlds, floating fruit and just enough weirdness to make people stop scrolling. Every piece was designed to be shared, not just seen.
We shot a library of short videos in a single day, tested different hooks on social and moved the budget to whatever was working each week.
What we delivered
- Campaign concept and tagline
- Product art direction
- 24 short-form videos
- Paid social management
The results
- Video views in the first week
- 2M+
- Return on ad spend
- 6x
- New stockists by the end of summer
- 31
Our launch video passed two million views in a week. I still don't fully know how they did it, and I'm not asking.
Next project
Next project
Bloom Ritual
A calm, confident identity and packaging system for a plant-based skincare startup heading into retail.
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